Two months after Oxfam launched a campaign urging food and beverage companies to take stronger action to curb climate change, General Mills has promised to reduce greenhouse gas emissions in its agricultural supply chain and to advocate for government climate policy.
General Mills on Monday detailed its new policyon its website, saying: “The imperative is clear: Business, together with governments, NGOs and individuals, needs to act to reduce the human impact on climate change.”
In a news release, Oxfam praised General Mills as “the first major food and beverage company to promise to implement long-term science-based targets to cut emissions from across all of its operations and supply chains that are responsive to the goal of keeping global temperature rise below 2C.”
“It’s a major leap,” said Heather Coleman, climate change manager for Oxfam America.
With worldwide revenues of $17.9m, Minnesota-based General Mills makes and sells food under such brands as Cheerios, Green Giant, Nature Valley, Pillsbury, Betty Crocker and Progressive.The next target for the activists is Kellogg’s, General Mills’ cereal-aisle rival, whose climate commitments so far have been more modest. Kellogg’s didn’t immediate respond to a request for comment.
What’s noteworthy about General Mills’ new policy is its sweeping nature, as well as the company’s willingness to get involved politically.